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We constructed this program to give you all the branding guidance and knowledge you need to create your brand with clarity and intention.
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3 weeks
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$555
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March 15th
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What's Included:
Guided weekly emails
Personalized weekly feedback
Clarity about the big picture of your business
Target audience development
6 impactful and authentic marketing phrases
One hour long branding session over the phone
The DIY Branding Kit (80 page workbook)
Personalized weekly feedback
Clarity about the big picture of your business
Target audience development
6 impactful and authentic marketing phrases
One hour long branding session over the phone
The DIY Branding Kit (80 page workbook)
The Result: ClarityBy the end of these 3 weeks you will have gained a deep understanding of your brand and where it's headed. The value of this is immeasurable. This is the final content you will take home with you:
6 fully refined branding statements Vision | Mission | Promise | UVP | Public Avatar |Brand Identity Detailed target audience profile Demographics | Geography | Psychology |
Program Outline
Week 1: Discovery
Hour long branding call
Define what business you're branding
Discover the essence of your brand
Read through the DIY Branding Kit
Create your first branding statements
Receive feedback on your statements
Define what business you're branding
Discover the essence of your brand
Read through the DIY Branding Kit
Create your first branding statements
Receive feedback on your statements
Week 2: Clarity
Dive deep into the core of why your business exists
Work on individual exercises for each branding statement
Work with customized feedback on your brand content
Receive feedback on your statements
Work on individual exercises for each branding statement
Work with customized feedback on your brand content
Receive feedback on your statements
Week 3: Refinement
Tweak and perfect all of your branding statements
Work with customized feedback on your brand content
Receive final feedback on your statements from me
Discover your ideal client
Work with customized feedback on your brand content
Receive final feedback on your statements from me
Discover your ideal client
The branding process, facilitated by Mia Regala of Paper Scraps was incredibly helpful. I have multiple businesses and passions in life, so this process really assisted me on getting clear on the essence of my offerings and foundation of what I am building. Mia’s feedback throughout the process contributed to the refinement of the most impactful statements while reminding me to stay connected to the heart and soul of my vision and mission. It wasn’t until I started the process that I realize how very important it really is. Thank you, Mia for your support, encouragement and inspiration!
-Betsy F.
In the past whenever I have thought about branding and marketing myself or my business I have felt completely overwhelmed and at a loss as to where to start. Thankfully I found the Paper Scraps Launch Program which both succinctly and clearly organizes the whole branding process step-by-step. This program has really helped me gain better insight and clarity around my business. I love how each statement builds off of each other and how essential each one is to get to the true essence of the brand.
Mia's feedback throughout the whole process was so invaluable and clear. I still remember something she said on our call together about who the ideal client is - not who I think or want my ideal client to be, but who will most benefit from my services - that is something I am still sitting with and really blew open a whole realization about what I'm focusing on and how I'm going to move forward with my business.
I love how much fun I had during this process! The Launch Program brought ease into what can be a very challenging process. I highly recommended it to all those thinking about launching a business and to even those that have already launched a business and want to continue to have a clear brand vision and message. Grateful for this program and for Mia, thank you!
~Tanya K.
Ayurvedic Chef + Holistic Health Facilitator
Before Mia’s branding process, I had a general, but still rather vague idea of who and what my business specifically served. In fact, I thought I was much clearer than I was. Through the process, I got intensely clear as to what I offered, who I was serving, and she even helped me build a persona for my ideal client. This helped tremendously, since all content I create now for my business has this person in mind, and I know exactly who I’m speaking to in the world. Mia’s personalized feedback on my branding statements each week were immensely helpful. Her ability to support me in finding clarity in a rather niche business has given me clarity around my business’ work and mission. She’s taught me how to present my brand to the world effectively.
~Justin Olguin
Meet your coach
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I am passionate about businesses with integrity, that have a quality product to offer the world. Helping companies find their voice and refine their message along with their visual representation is what I consider the most important part of marketing, and the reason I do what I do.
I have immersed myself in the world of graphic design and branding strategy for over 4 years. "Branding" is how I assist entrepreneurs in their journey of discovering themselves and what they can contribute to the world. It is my greatest pleasure to watch new businesses develop confidence and clarity about their message. -Mia Regala |
