We constructed this program to give you all the branding guidance and knowledge you need to create your brand with clarity and intention.
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What's Included:
Guided weekly emails
Personalized weekly feedback
Clarity about the big picture of your business
Target audience development
6 impactful and authentic marketing phrases
One hour long branding session over the phone
The DIY Branding Kit (80 page workbook)
Personalized weekly feedback
Clarity about the big picture of your business
Target audience development
6 impactful and authentic marketing phrases
One hour long branding session over the phone
The DIY Branding Kit (80 page workbook)
The Result: ClarityBy the end of these 3 weeks you will have gained a deep understanding of your brand and where it's headed. The value of this is immeasurable. This is the final content you will take home with you:
6 fully refined branding statements Vision | Mission | Promise | UVP | Public Avatar |Brand Identity Detailed target audience profile Demographics | Geography | Psychology |
Program Outline
Week 1: Discovery
Hour long branding call
Define what business you're branding
Discover the essence of your brand
Read through the DIY Branding Kit
Create your first branding statements
Receive feedback on your statements
Define what business you're branding
Discover the essence of your brand
Read through the DIY Branding Kit
Create your first branding statements
Receive feedback on your statements
Week 2: Clarity
Dive deep into the core of why your business exists
Work on individual exercises for each branding statement
Work with customized feedback on your brand content
Receive feedback on your statements
Work on individual exercises for each branding statement
Work with customized feedback on your brand content
Receive feedback on your statements
Week 3: Refinement
Tweak and perfect all of your branding statements
Work with customized feedback on your brand content
Receive final feedback on your statements from me
Discover your ideal client
Work with customized feedback on your brand content
Receive final feedback on your statements from me
Discover your ideal client
The DIY Branding KitThe DIY Branding Kit is a fully comprehensive guide, that gives you all the tools you need to brand yourself.
Based off of our $1,500 branding program, this kit gives you an in depth experience of our branding process. We walk you through the development and refinement of each of your 6 branding statements in this DIY how to guide, and much more! |
The DIY Comprehensive Branding Kit is a total GAME CHANGER for anyone that is looking to start a business or even for those who want to rebrand or have more clarity on their business offerings. I took Mia's course last year and really enjoyed the process and the way she broke everything down step-by-step. I wasn't fully ready to launch at the time, and now a year later I am still referencing it. A few weeks ago I was even carrying it around with me daily, working with the branding statements, to help launch my 2 businesses. Now I have clear statements for both companies that have helped me create relationships, clients, and revenue! Mia is a GENIUS in the way she artfully and clearly laid out her DIY Comprehensive Branding Kit process. If you are in need of clarity for your business - don't hesitate to do this program! This is really the holy grail for branding.
-Tanya Raven
The branding process, facilitated by Mia Regala of Paper Scraps was incredibly helpful. I have multiple businesses and passions in life, so this process really assisted me on getting clear on the essence of my offerings and foundation of what I am building. Mia’s feedback throughout the process contributed to the refinement of the most impactful statements while reminding me to stay connected to the heart and soul of my vision and mission. It wasn’t until I started the process that I realize how very important it really is. Thank you, Mia for your support, encouragement and inspiration!
-Betsy F.
Before Mia’s branding process, I had a general, but still rather vague idea of who and what my business specifically served. In fact, I thought I was much clearer than I was. Through the process, I got intensely clear as to what I offered, who I was serving, and she even helped me build a persona for my ideal client. This helped tremendously, since all content I create now for my business has this person in mind, and I know exactly who I’m speaking to in the world. Mia’s personalized feedback on my branding statements each week were immensely helpful. Her ability to support me in finding clarity in a rather niche business has given me clarity around my business’ work and mission. She’s taught me how to present my brand to the world effectively.
~Justin Olguin
Meet your coach
I am passionate about businesses with integrity, that have a quality product to offer the world. Helping companies find their voice and refine their message along with their visual representation is what I consider the most important part of marketing, and the reason I do what I do.
I have immersed myself in the world of graphic design and branding strategy for 5 years. "Branding" is how I assist entrepreneurs in their journey of discovering themselves and what they can contribute to the world. It is my greatest pleasure to watch new businesses develop confidence and clarity about their message. -Mia Regala |