The Branding ProcessWe spent 6 weeks defining the true heart and soul of Prodigi Kids; what it meant to parents, and what it could mean for the world. It was critical to ensure that the brand identity could grow along with the product line for many years to come.
The founder, Karen, had a very unique story to tell. In the many weeks of one-on-one sessions, we sculpted out a clear message that would resonate with her audience without stifling the deep and spiritual message she wanted to bring across. Moments of connection between parent and child are the building blocks of developing feelings of self worth in a child's brain. The experiences that Prodigi Kids wanted their products to facilitate would impact children into adulthood. This was a very rich and complex story to tell. And could only be done with a long future in mind. |
Making the invisible visibleA website functions as the first impression for most online customers. We wanted to ensure that the Prodigi Kids site didn't just communicate the modernism of the product, but also the more complex scientific and emotional elements of the brand.
We embedded neurons into the background of the site to visualize the backbone of the Adi plate science. The Adi plate is designed to promote child-parent interaction and connection. Those moments of connection develop neural pathways in the brain that lead to better brain development as well as core emotional beliefs of self worth and confidence. The neuron connections between the 3 key elements of the home page, A,D and I, function as a subtle nod to the science of Adi. Tangible Brand = Tangible ResultsCombining a near-overwhelming amount of brain science into a form that was engaging and readable for the average joe was a challenge, but one that we gladly accepted. The process of refining the content along with the visual presentation of the wording went hand in hand. This gave the site a natural flow that has led to people instantly falling in love with the brand, and conversation rates more than twice the industry standard.
Telling the Prodigi Kids story was something that needed to be done quickly and effectively. With so many layers, there was simply no room for filler. We reworked the text over and over to make sure that each sentence was as impactful and efficient as possible. Even after refining the text, there was still more wording than is ideal for a website landing page. Breaking up the text into the floating A,D and I boxes was our way of ensuring a positive reading experience for viewers - making the extra attention to detail and time well worth the effort. |
An Underwater AdventureWith the Adi plate being their very first product to hit the market, we wanted to make sure that every inch of its packaging was a memorable experience. Since Prodigi Kids was kicking off with strictly online sales, we had the luxury of using our canvas to the fullest.
Adi is a penguin character, so we made sure it was shipped in its natural habitat - the ocean. Its box became a portal into a magical underwater world, featuring all sorts of creatures and hidden treasure left to find for those who look. |
It's all about the little thingsLittle secret messages was one of the main ways we wanted to enhance the customer's journey. Just as you discover little things about a person as you get to know them, you can find new insights about the Prodigi Kids brand by paying special attention to its packaging.
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You’ll find the company's vision on the side of the box: “We’re creating a world where all kids realize they are inherently wonderful and marvelous.”
“You can find love everywhere, if you look,” is a message we placed on the opening tab of the box to elicit the same kind of sweet, small moments that the Adi plate facilitates during meal time.
Fun Facts about sea life and penguins are featured on the side panel of the packaging to give parents an opportunity to teach their children about wild sea life.
“You can find love everywhere, if you look,” is a message we placed on the opening tab of the box to elicit the same kind of sweet, small moments that the Adi plate facilitates during meal time.
Fun Facts about sea life and penguins are featured on the side panel of the packaging to give parents an opportunity to teach their children about wild sea life.
Social Media Ad Campaign
For a startup solely relying on online sales, social media ads were like prime real estate. Not only would this be the key to critical sales during the first months of launch, this would be a customer's first impression of the brand. With such a big story to tell and minimal time to tell it, we needed these videos to be an immediate success. Videos on social media are scrolled over in an instant. So, we made sure these videos were eye catching, minimal and most importantly fully embodying the sassy, modern and fun aspects of the Prodigi Kids brand.
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We told 2 stories campaign:
1) Adi can make meal times less stressful giving you a chance to connect with your kid.2) The Adi Plate suction is superior to all other brands
1) Adi can make meal times less stressful giving you a chance to connect with your kid.2) The Adi Plate suction is superior to all other brands
Luckily for us, the Adi plate is invincible and there truly is nothing else like it on the market. All we had to do was capture the strength of the suction and the joy on kids' faces when playing with Adi to show the unique value of this product.
Social Media
Social media presence is a must, especially for a company targeting new parents. Most businesses can get overwhelmed trying to keep up with all the latest apps. We took a different approach and recommended instead to hone in on two platforms that we knew would be a hit. A startup needs to be very efficient with its time and trying to build a following on multiple platforms can be a huge time suck. By focusing on Facebook and Instagram, we were able to create a strong brand presence that everyone can instantly love, while simultaneously giving Prodigi Kids time to build up and test content before launching on other platforms.
Instagram is all about capturing a moment. We wanted to utilize the natural tendency and share beautiful moments between parent and child on the Prodigi Kids account. By featuring loving moments and writing out thoughtful, heartfelt descriptions, we were able to deliver a brand story in the exact kind of bite-sized chunks that viewers love.
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Facebook GroupFacebook business pages are great, but not where we wanted Prodigi Kids to devote its time. Why? Because this brand was all about promoting interaction. Facebook groups are designed to support cultivating communities and deeper connections, which is exactly what Prodigi Kids wants for its customers. The Prodigi Kids parenting group has since grown into a beautiful collection of people, funny memes and incredible insights on parenting.
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Going the extra mile
We made sure every touch point of the Prodigi Kids brand was a tailored experience. The Adi plate became more than a product, it became a character that would pop up to greet you around every corner. We made sure to embody the recognizable shape of the physical plate, while also adding a fun, whimsical flair to it.